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winning the talent wars

Build a Winning Culture of Attraction,
High-Performance, and Retention

The number one issue troubling business leaders today is the increasing difficulty of recruiting, motivating, and retaining the best talent. There is a talent shortage at every level, in every industry, and it’s tough to keep people when constant change and uncertainty are the new normal.

You, as the employer, have two options: Enter a bidding war for the best employees, or build a wining culture that attracts, motivates, and retains the top talent in your industry.

Yes, you have to flexible and generous to set yourself apart in today’s super-competitive labor market. But that doesn’t mean telling employees, “Come to work whenever you feel like it, and bring your dog!”

  • How can you make your organization a magnet for the best talent without throwing money and endless perks at everyone?
  • How can you avoid the top causes of early voluntary departure?
  • How can you make accountability the key to earning flexibility and generous rewards?
  • How can your leaders build a culture that drives turnover among low performers and retention among high performers?

Bruce Tulgan answers these questions and more, drawing on decades of workplace research and sharing true stories from real managers. With a blend of humor, insight, and concrete best-practices, Bruce helps participants understand today’s talent wars and shares techniques for attraction, selection, on-boarding, up to speed training, performance management, development, and retention.

Participants Will Learn:
  • The challenges, causes, and costs of today’s talent wars
  • What a winning culture really means to employees today
  • The eight dream job factors that employers can leverage to attract and retain top talent
  • The five steps to successful hiring
  • How to boost the prestige factor of your organization as a top employer
  • Why you should “do more” for your superstar employees
Techniques and Best Practices for:
  • Developing a hiring process that attracts more of the talent that your organization needs
  • Improving onboarding processes in order to reduce turnover among new hires
  • Reinventing the concept of “knowledge work” in your organization, turning every employee into a knowledge worker
  • Making retention a priority for everyone in the organization, not just management or HR
  • Increasing retention of high performers and turnover among low performers
  • Creating an upward spiral of improvement for every employee in the organization

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Sample Videos


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