---
title: "Speaking Program: The Great Generational Shift"
description: "What does the Great Generational Shift mean for the future of your organization? Bruce Tulgan helps everyone understand the generations in the workplace today – each at different life stages, with conflicting\nperspectives, expectations, and needs. Turn age diversity into a strategic advantage."
---
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# Program Topic
[< Back](http://rainmakerthinking.com/speaking-program/generational-shift-in-the-workplace/)
## the Great generational shift
### The Workforce Is Changing, Are You Ready?
Bruce shares our decades of research about what makes generational difference in the workforce so uniquely challenging today: First, there is the numbers problem facing employers, which means that skilled workers will be in greater demand than supply for the foreseeable future. Second, there is a profound change in norms and values and expectations in the emerging workforce, and the new short-term transactional mindset. Third, we are all living through the most profound changes in work since the industrial revolution.
Learn cutting edge best practices for optimizing generational diversity in your organization and managing workers at every point on the generational spectrum.
##### Participants Will Learn:
- How the generational numbers are expected to shift in the coming years
- How the norms and values of the workforce will continue to change
- What these changes mean for employers, managers, and employees
- How to build cooperative and mutually supportive work relationships with those of other generations
- How to assess and address the human capital management issues presented by generational diversity
##### Techniques and Best Practices for:
- Appreciating the attitudes and behaviors of other generations
- Making adjustments in your own attitude and behavior in order to communicate and work more effectively with other generations
- Focusing on the common ground—the work you have in common
- Evaluating the generational mix of your team and planning for the human capital management issues you may face:
- Is there a talent drain among your aging workforce?
- Could a flexible retention model solve your biggest staffing issues?
- How can you establish a formal knowledge and wisdom transfer process in your organization?
- Is there a gap in bench strength for senior management?
- Is there a mid-level leadership gap?
- What can you do to improve recruiting, selection, training, performance management, retention, and development for those of all generations?
[](https://cta-redirect.hubspot.com/cta/redirect/5238914/a3e472a6-f2f2-4d00-a797-25f7dd7fa975)
##### Sample Videos
[](https://cta-redirect.hubspot.com/cta/redirect/5238914/a3e472a6-f2f2-4d00-a797-25f7dd7fa975)
[](https://cta-redirect.hubspot.com/cta/redirect/5238914/c4f1ee9c-fb89-4ed3-93c0-23b17316eaf8)
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